Where to Find Copywriting Clients in 2025: A Step-by-Step Guide

What Is Copywriting and How Can You Make Money from It in 2025?

Introduction

Copywriting has quietly become one of the most in-demand and highest-paid online skills in the 21st century. Whether it's websites, social media, email marketing, e-commerce, or any other medium, every business in the world is looking for words that sell - and they know well that they will have to pay to get those words.

Even better, you don't need a writing degree, or even any background in writing, to start today. With a laptop, internet connection, and a little bit of strategy, you can start earning money right now as a copywriter — and possibly do it from home!

We'll cover everything you need to know about how to make money through copywriting - from the basics to building a full-time income or freelance business by 2025.

What is Copywriting?

Copywriting is both an art and a science that revolves around writing words that get people to take action, normally by buying something, filling out a sign-up form, or clicking a button.

"Copy" means the actual literal text content, whether it's an ad, landing page, product description, or social media post.

Different Types of Copywriting (Where the Money is)

🔹 Website Copywriting

Creates persuasive pages (home, about, services, etc) that convert visitors into customers.

🔹 Email Marketing Copywriting

Writing newsletters, promotional campaigns, or autoresponders that produce clicks and sales.

🔹 Sales Pages

Long-form copy that sells products or services — usually for digital online courses or software.

🔹 Ad Copy

Writing compelling ads for Facebook, Google, Instagram, etc.

🔹 E-commerce Copy

Writing product descriptions, category pages, and upsell scripts for Amazon, Shopify, Etsy, etc.

🔹 SEO Blog Content

Yes, blog content can be copywriting if it's optimized to convert readers into buyers.

Why Copywriting Is One of the Best Skills to Develop in 2025

• Nothing formal required
• Directly provable high-income skill (asking freelancers $50–$200+/hr)
• Remote-friendly (100% online)
• In-demand in every industry
• Scalable to agency or info-product

How To Start Copywriting (Step-by-Step)

Step One: Learn the Fundamentals

Then you want to understand the timeless principles!

AIDA Formula: Attention, Interest, Desire, Action

PAS Formula: Problem, Agitate, Solution

FAB: Features – Advantages – Benefits

Books to read:

• The Copywriter's Handbook by Robert Bly
• Breakthrough Advertising by Eugene Schwartz
• Made to Stick by Chip Heath
• Influence by Robert Cialdini

Step Two: Practice Your Writing Skills

You can work on improving every day with:

• Rewriting other ads or sales pages
• Writing headline ideas for imaginary products
• Practicing "copy drills" — 10 headlines a day, 10 product descriptions, etc

Use these tools:

• Grammarly
• Hemingway Editor
• ChatGPT. (to generate ideas.)

Step 3: Create a Copywriting Portfolio

Clients don't care about degrees. They want to see your work.

How to build a portfolio:

• Do free or sample work for friends/businesses
• Rewrite poor copy from working websites
• Create sample mockups of nonexistent products
• Create a basic website on:
  • Wix
  • WordPress
  • Carrd.co

Use 3-5 strong samples that show your value.

Where to Find Copywriting Clients

Freelance Marketplaces

• Upwork- Search for "email copywriter", "sales page writing"
• Fiverr- Offer packages on copywriting
• PeoplePerHour, Freelancer.com, Toptal

Job Boards

• ProBlogger Jobs
• We Work Remotely
• RemoteOK
• Copywriting.org

Cold Outreach (Very Successful)

• Find small businesses with poor or non-existent copy
• Send them an email, to introduce yourself:
  • List one item they could improve
  • Attach one sample rewrite
  • Offer a paid trial period

How Much Can You Make as a Copywriter?

Experience Level	Hourly Rate	Monthly Income Potential
Beginner	$20–$50	$1000–$3000
Intermediate	$50–$100	$3000–$7000
Expert	$100–300+	$7000–$20,000+

Some of the most successful freelancers charge $1000+ for one sales page or email sequence.

Advanced Copywriting Niches (High Earning Potential)

🚀 Email Funnels

Writing automated, running series that convert — for course creators, coaches and ecommerce.

💰 Direct Response Copywriting

Sales pages for information products or high-ticket offers (big money to be made here).

🛒 Ecommerce Conversion Copy

Helping online stores sell more products and reduce cart abandonment.

📈 SaaS Copywriting

B2B software companies are known to pay premium for well written landing pages, emails and case studies.

Essential Copywriting Tools

Tool	Use
Grammarly	Grammar & insight
Jasper AI	Copywriting templates (AI)
ChatGPT	Brainstorming, first drafts
Hemingway App	Make your writing easy to read
Canva	Visual support on landing pages
Google Docs	Collaborate & edit

Copywriting for a Passive Income

Yes - copywriting can be passive when turning into products:

• Sell your own copywriting courses
• Create email templates and sell on Gumroad
• Write an eBook/digital guide
• Create a copy audit tool and sell as SaaS

Common mistakes made by new copywriters

• Writing and not persuading
• Not understanding the product/audience
• Writing too much (instead of clear)
• Not charging enough for their services
• Blindly copying other writers without analysis

Ways to Improve as a Copywriter

• Take copywriting courses (i.e. Copyhackers, AWAI, Justin Goff)
• Join Facebook groups/communities (i.e. Cult of Copy)
• Select and subscribe to email lists from great marketers (swipe and learn)
• Reverse engineer great sales pages
• Build your own "swipe file" of great copy

Copywriting Business Models (Non-Freelance)

• Start a Copywriting Agency
• personal brand on LinkedIn or YouTube
• Share profits with marketers (based on deals)
• Sell your copywriting templates, eBooks, or Notion packs
• Start a copywriting newsletter (paid tier)

Real Copywriters Making 6-7 Figures

Alex Cattoni – Creator of Copy Posse, 7-figure personal brand

Neville Medhora – Teaches copywriting, sells Swipe File with membership

Stefan Georgi – King of direct response million-dollar client deals

Justin Goff – Helped build 8-figure info-product companies

Conclusion: Is Copywriting for You?

If you:

• Adore psychology & persuasion
• Like your writing to have a purpose
• Would like to earn location-independent income
• Would like to freelance or start your own business

Then copywriting is a fantastic opportunity to earn money in 2025 and beyond.

You could start part-time, move to full-time, or just make it a freelance or side hustle. With businesses needing amazing copy like crazy, it's a high-income evergreen skill to leverage against for your business!